INSA is a street artist whom has gained some notoriety in recent years for bringing a new labour intensive approach to the art of Graffiti, where many days are taken to re-spray and create what is now known as Giffiti, bringing the static images to life online. The biggest challege is to ensure that the last image lines up perfectly with the first, even though it may have been painted over a week ago.
The UK based Graffiti artist has recently been recognised globally having been commissioned by companies such as Nike, Sony, Kangol and Kid Robot. His most recent Giffti project was a collaboration with artist Stanley Donwood, commissioned for the art of the album released by the newly formed Atoms for Peace, featuring Radiohead’s Thom Yorke and Flea from Red Hot Chili Peppers.
“I realized I was viewing more paintings online than in real life, the majority of art I was accessing was on the internet. Whether that was street art from around the world, or exhibition openings on blogs, and it disheartened me a little, because although it was great to be able to see so much work, I realized this was never the way the artist would have intended for their work to be seen. So I thought an interesting way to play with this idea was to create art specifically to be viewed online: to the point that you could not actually see it in reality. So, in fact, the internet becomes the best viewing platform for the work.”
“As a continuous GIF it may only live online… “but some would argue that is where most now live their lives.”
Stanley Donwood has perhaps more explicit views on how art interacts with society. The piece is said to demonstrate how our downfall of a “rich and culturally complacent society… There is no future; we have evicted ourselves from our own cities, rendered our agriculture poisonous, criminalised the poor, aggrandized the rich, honoured the stupid and ridiculed the intelligent… “The apocalypse is already here, and the saddest thing is that we’re trying to fool ourselves that it isn’t happening.”