Chinese Carrier Offering Free Tailoring Of Customers Pockets

In China the carrier Unicom is offering free pocket enlargement for customers purchasing the ApplesiPhone 6 Plus. This is clearly a publicity stunt as large phones have been available in China for years and are highly sought after, moreover this has been a very effective marketing strategy as an image of some jeans being adjusted has gone viral on the coutries social media site Weibo. viral_weibo_china

They were not the first to come up with the idea however, as telco KPN in Amsterdam also hired a taylor upon the launch of the new iPhone to adjust customers pockets outside on of their retail stores, giving them a lab coat to wear whilst their trousers were adjusted which also created possitive PR.